Digital Marketing Specialist

Eugonia IVF Clinic is seeking for a Digital Account Specialist, who is up-to-date with digital technology and social media trends. Our ideal candidate has In-depth understanding of online marketing tools and social media platforms and can optimize strategy and messaging to effectively engage the audience.

Duties & Responsibilities:

• Plans and executes digital programs and campaigns, including online/mobile advertising and social media for the company’s clients.
• Responsible for community management, influencer programs, e-mail marketing / newsletters and digital campaigns
• Owns and maintains analytics, metrics and campaign reporting
• Responsible for the content in collaboration with the Content Marketing Specialist
• Produces & distributes content across Social Media platforms
• Monitors & evaluates Social Media campaigns’ performance
• Enforcing roles & responsibilities of other team members (programming, scheduling, coatching and skill improvement)
• Develops and monitors clients’ monthly content calendars
• Monitors competitors, social listening and collects useful data/ideas
• Communicates with both clients and third-party partners
• Oversees day-to-day production of relevant materials, as well as campaign budgets and schedules

Qualifications:

• Min 4 years of experience in digital marketing and social media management or advertising agency in a client-facing role
• Bachelor’s degree in Marketing/Communication, Digital Marketing or other related discipline
• Knowledge of CMS (i.e. WordPress)
• Experience with customer service and account management
• Strong writing and editorial skills with utmost attention to detail
• Excellent verbal and written communication & presentation skills in Greek & English
• Experience in Social Media Strategy Planning, Social Media Content Creation, Social Media Paid Campaigns & Social Media Reporting
• Excellent knowledge of MS Office
• Strong analytical skills
• Knowledge of SEO, SEM and other advertisement programs will be considered a plus

Attributes:

• Customer focus with strong organizational competence
• Collaborative, team-oriented and capable of thriving in a group work environment
• Ability to work under pressure, prioritize own time and workload
• Up-to-date with the latest trends and best practices in online marketing and measurement

e-mail: mlaina2009@gmail.com

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